Mcgraw-Hill Education – Página 34

Loose Leaf Marketing Management 4th Edition

A nice touch in this textbook is the chapter-opening vignettes that hook your interest.

What stands out about this textbook is the logical flow from basic to advanced ideas.

What stands out about this textbook is the way it ties theory to everyday life.

You will find that this textbook has a durable cover that holds up well.

A nice touch in this textbook is the chapter-opening vignettes that hook your interest.

This textbook is an affordable alternative to the newer edition.

A nice touch in this textbook is the quick reference cards inside the cover.

A nice touch in this textbook is the review questions at the end of each unit.

You will find that this textbook is written in a conversational, easy-to-follow tone.

This textbook includes case studies that bring the subject matter to life.