A nice touch in this textbook is the cheat sheet for common formulas.
Product Tag: Public Relations
Professional’s Guide to Publicity – Hardcover, by Weiner Richard – Acceptable
This textbook is an affordable alternative to the newer edition.
Strategic Sport Communication – Paperback, by Pedersen Paul M.; Laucella – Good
You will find that this textbook includes a list of online resources for extra help.
Public Relations By Averill Elizabeth Gordon
This textbook is the one I kept after the course ended for reference.
college textbooks used
This textbook has a companion workbook that pairs nicely with it.