This textbook is the one I kept after the course ended for reference.
Product Tag: Principles of Marketing
Principles of Marketing (Principles of Marketing) – Hardcover – VERY GOOD
Many students prefer an unbranded textbook because it saves them real money.
Principles of Marketing – Hardcover, by Armstrong Gary; Armstrong – Very Good
What stands out about this textbook is the logical flow from basic to advanced ideas.
Principles of Marketing College Textbook 4th Edition Hardcover,1989, 661 Pages
A nice touch in this textbook is the glossary at the back of each chapter.
Principles of Marketing (17th Edition) – Hardcover By Kotler, Philip T – GOOD
For a basic study aid, this unbranded textbook does everything you need it to.
