Mcgraw-Hill Education – Página 58

Services Marketing: Integrating Customer Focus Across the Firm by Mary Jo…

A nice touch in this textbook is the summary boxes at the end of every section.

What stands out about this textbook is the focus on practical applications.

You will find that this unbranded textbook has a clean, uncluttered design.

This textbook is an affordable alternative to the newer edition.

This textbook includes a DVD with video lectures and supplementary materials.

This unbranded textbook is a reliable resource that does not cost a fortune.

You will find that this textbook has a handy index of symbols and abbreviations.

This textbook is in great condition, with no writing or highlighting inside.

A nice touch in this textbook is the chapter-opening vignettes that hook your interest.

This textbook is a bit heavy but worth it for the amount of content inside.