Mcgraw-Hill Education – Página 36

Essentials of Marketing Research Paperback

This textbook is the standard edition used in most introductory courses.

You will find that this textbook has a sturdy hardcover that resists wear.

What stands out about this textbook is the way each concept is introduced with a question.

What stands out about this textbook is the clear chapter objectives listed upfront.

What stands out about this textbook is the number of illustrations and diagrams.

You will find that this textbook has a sturdy hardcover that resists wear.

What stands out about this textbook is the way it ties theory to everyday life.

What stands out about this textbook is the highlighted key terms throughout.

A nice touch in this textbook is the glossary at the back of each chapter.

You will find that this textbook includes a wide range of perspectives on the topic.