Harriet Posner – Proescuela

Marketing Fashion : Strategy, Branding and Promotion, Paperback by Posner, Ha…

What stands out about this textbook is the comparative tables that show differences.

I like that the illustrations are numbered for easy reference during class.

What stands out about this textbook is the logical flow from basic to advanced ideas.

You will find that this textbook has a comprehensive bibliography for further study.

You will see that the features line says does not apply, which is honest and clear.

A nice touch in this textbook is the list of key people and their contributions.

This textbook includes a DVD with video lectures and supplementary materials.

A nice touch in this textbook is the cheat sheet for common formulas.

This textbook is the standard edition used in most introductory courses.

This textbook is from a reputable publisher known for academic quality.