You will find that this textbook uses bullet points to highlight key facts.
Product Tag: Business Marketing
Starting a Business Starter Kit: For Dummies Starting a Business & Marketing
You will find that this textbook uses real data sets for exercises.
Marketing the Arts: An Introduction
A nice touch in this textbook is the list of suggested readings at the end.
$100M Leads by Alex Hormozi – Acquisition.com Volume II – Brand New
You will find that this student textbook has a friendly, conversational style.