What stands out about this textbook is the number of illustrations and diagrams.
Product Tag: Al Heller, Acnielsen
Consumer-Centric Category Management: How to Increase Profits by Managing Ca…
What stands out about this textbook is how clearly it explains complex theories.
Consumer-Centric Category Management: How to Increase Profits by Managing Ca…
This textbook covers everything from the fundamentals to more specialized topics.
Consumer-Centric Category Management: How to Increase Profits by Managing Catego
A nice touch in this textbook is the index of terms with page numbers.
