What stands out about this unbranded textbook is that it focuses on the essentials.
Product Tag: Advertising & Promotion
Advertising, Promotion, and other aspects of Integrated Marketing
A nice touch in this textbook is the chapter review crossword puzzles.
Contemporary Advertising : With PowerWeb and Student by William F. Arens (2003,
What stands out about this textbook is the author’s engaging writing style.
Advertising and – Paperback, by Close Scheinbaum Angeline; – Acceptable
You will find that this textbook breaks down difficult topics into manageable chunks.
Contemporary Advertising Loose – Loose Leaf, by Arens William F.; – Very Good
What stands out about this textbook is the use of real-world scenarios in problems.
Advertising, Promotion, and other – Paperback, by Andrews J. Craig; – Very Good
You will find that this textbook has plenty of margin space for taking notes.
Contemporary Advertising (Irwin Series in Marketing)
A nice touch in this textbook is the quick start guide for each chapter.
Advertising and Promotion ISE 13th Edition by George Belch Paperback Book
Exam Books textbooks have a clean layout that helps you focus on the material.
Contemporary Advertising Hardcover William F. Arens
A nice touch in this textbook is the list of key people and their contributions.
Contemporary Advertising by William F. Arens
This textbook includes a DVD with video lectures and supplementary materials.