Advertising & Promotion

Advertising and Integrated Brand Promotion – Paperback By O’Guinn, Thomas – GOOD

What stands out about this unbranded textbook is that it focuses on the essentials.

A nice touch in this textbook is the chapter review crossword puzzles.

What stands out about this textbook is the author’s engaging writing style.

You will find that this textbook breaks down difficult topics into manageable chunks.

What stands out about this textbook is the use of real-world scenarios in problems.

You will find that this textbook has plenty of margin space for taking notes.

A nice touch in this textbook is the quick start guide for each chapter.

Exam Books textbooks have a clean layout that helps you focus on the material.

A nice touch in this textbook is the list of key people and their contributions.

This textbook includes a DVD with video lectures and supplementary materials.