This textbook includes case studies that bring the subject matter to life.
Product Tag: 9781138886087
The Media Economy (Media Management and Economics Series) by Albarran, Alan B.
This textbook has a companion workbook that pairs nicely with it.
Media Management and Economics Ser.: Media Economy by Alan B. Albarran (2016,…
A nice touch in this textbook is the list of common mistakes to avoid.
The Media Economy Paperback Alan B. Albarran
You will find that this textbook covers all the core material you need for the course.
