A nice touch in this textbook is the quick start guide for each chapter.
Product Tag: 9780256182576
Contemporary Advertising by William F. Arens
This textbook includes a DVD with video lectures and supplementary materials.
Contemporary Advertising (Irwin Series in Marketing) William Arens
You will find that this textbook has a logical structure that makes studying easier.
Contemporary Advertising Hardcover William F. Arens
What stands out about this textbook is the clear chapter objectives listed upfront.
