What stands out about this textbook is the attention to diverse cultural examples.
Product Tag: 9780230013506
Marketing Competences And Strategic Flexibility in China, Hardcover by Wang, …
A nice touch in this textbook is the chapter-opening vignettes that hook your interest.
Marketing Competences and Strategic Flexibility in China by Wang, Y., Li-Hua, R
A nice touch is the revised, special edition’s new discussion questions.
Marketing Competences and Strategic Flexibility in China by Wang, Li-Hua New-,
This textbook has been a reliable resource for students for years.
