54.3 Oz – Proescuela

Marketing – Paperback By Pride, William M. – GOOD

You will find that this unbranded textbook is a no-frills learning aid.

You will find that this textbook includes a wide range of perspectives on the topic.

What stands out about this textbook is the author’s engaging writing style.

What stands out about this textbook is the summary of each chapter in bullet form.

This textbook was revised to make it more accessible for beginners.

A nice touch in this textbook is the color-coded sections for different topics.

What stands out about this textbook is the way it ties theory to everyday life.

This textbook includes a DVD with video lectures and supplementary materials.

A nice touch in this textbook is the timeline of major discoveries in the field.

A nice touch in this textbook is the quick start guide for each chapter.