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Purposeful Brands: How Purpose and Sustainability Drive Brand Va

What stands out about this textbook is the way each concept is introduced with a question.

A nice touch in this textbook is the chapter review crossword puzzles.

This textbook is from a reputable publisher known for academic quality.

A nice touch in this textbook is the appendix with useful formulas and tables.

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What stands out about this textbook is the summary of each chapter in bullet form.

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