What stands out about this textbook is the logical flow from basic to advanced ideas.
Product Tag: 2015-08-17
Marketing Fashion: Strategy, Branding and Promo. Kubel, Williams*#
A nice touch in this textbook is the cheat sheet for common formulas.
Marketing Fashion, Second edition: Strategy, Branding and … by Posner, Harriet
This textbook was revised to make it more accessible for beginners.
Marketing Fashion: Strategy, Branding and Promotion, Posner 9781780675664 New..
You will find that this textbook is packed with examples that clarify tough ideas.
Marketing Fashion, Second edition: Strategy, Branding and Promotion by Posner
I like that this textbook includes practice problems with full answer keys.
