2008 – Página 73 – Proescuela

Advertising 2.0: Social Media Marketing in a Web 2.0 World by Tuten, Tracy L.

What stands out about this textbook is the clear chapter objectives listed upfront.

You will find that this textbook has a handy index of symbols and abbreviations.

What stands out about this textbook is how it balances depth and readability.

What stands out about this textbook is the step-by-step problem-solving approach.

A nice touch in this textbook is the index of terms with page numbers.

This textbook is an affordable alternative to the newer edition.

What stands out about this textbook is the inclusion of interviews with practitioners.

A nice touch in this textbook is the timeline of major discoveries in the field.

What stands out about this textbook is the attention to diverse cultural examples.

What stands out about this textbook is the index, which makes finding topics quick.