You will find that this textbook has a comprehensive bibliography for further study.
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MARKETING FASHION, SECOND EDITION: STRATEGY, BRANDING AND By Harriet Posner Mint
This textbook has been a reliable resource for students for years.
Marketing Fashion, Second edition: St… by Posner, Harriet Paperback / softback
What stands out about this textbook is the author’s clear and direct explanations.
Marketing Fashion, Second edition: Strategy, Branding and … by Posner, Harriet
This textbook was revised to make it more accessible for beginners.
