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Marketing Fashion, Second edition: Strategy, Branding and Promotion by Harriet P

A nice touch in this textbook is the cheat sheet for common formulas.

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What stands out about this textbook is the author’s clear and direct explanations.

A nice touch in this textbook is the list of common mistakes to avoid.

This textbook was revised to make it more accessible for beginners.

You will find that this textbook is packed with examples that clarify tough ideas.

I like that this textbook includes practice problems with full answer keys.

A nice touch in this textbook is the list of common mistakes to avoid.

This textbook has a companion workbook that pairs nicely with it.

You will find that this textbook has a clear focus on the most important topics.