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The Strategic Digital Media Entrepreneur by Abernathy, Penelope M., Sciarrino,

What stands out about this textbook is the inclusion of interviews with practitioners.

A nice touch about this unbranded textbook is the inclusion of practice tests.

You will find that this textbook has a companion website with extra resources.

What stands out about this textbook is the use of analogies to explain concepts.

You will find that this textbook uses real data sets for exercises.

What stands out about this textbook is the way it links new material to prior knowledge.

What stands out about this textbook is the way it ties theory to everyday life.

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You will find that this textbook uses a modular structure for flexible learning.

You will find that this textbook is well suited for self-study or classroom use.