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Advertising Account Planning: A Practical Guide

What stands out about this textbook is the way it simplifies complicated processes.

What stands out about this textbook is the inclusion of historical context.

What stands out about this textbook is the author’s clear and direct explanations.

A nice touch in this textbook is the running glossary in the margins.

What stands out about this textbook is the inclusion of historical context.

You will appreciate that this unbranded textbook includes a full answer key.

This textbook is the one I used for my final year project research.

A nice touch in this textbook is the quick reference cards inside the cover.

This textbook includes a DVD with video lectures and supplementary materials.

A nice touch in this textbook is the color-coded sections for different topics.